sPI Marketing Module

Every successful customer initiative begins with an effective marketing campaign.

SPI’s Marketing module addresses the need to effectively reach and compete for new timeshare owners. It has the power to easily build complex marketing campaigns—from in-house to telemarketing to OPC, and track results and mini-vacation fulfillment.

It also adeptly supports the requirements for managing tours and premium inventory (gifting).

Lead management tracks an unlimited number of categories including in-house, OPC, and inbound programs, as well as record results and callback dates and receive reports of booking effectiveness and lead sources.

  • Key Features
  • Data management
  • Import lists with duplicate checking
  • Eliminate lost leads and the continual re-entry of data
  • Prevent duplication of leads previously contacted
  • Maintain/scrub do-not-call list
  • Conduct marketing campaigns using in-house and OPC
  • Establish demographic profiles for potential buyers
  • Manage tour inventory including overbooking
  • Track marketing efforts, contacts, bookings, etc.
  • Analyze operator and marketing source efficiency

Automatically distribute leads to tour appointment operators, record results and callback dates and receive reports of booking effectiveness and lead sources.

Key Features:

  • Arrivals Manifest
  • Manage tour reservations including overbooking
  • Book, confirm and track mini-vacs
  • Track tour completion results
  • Monitor gift distribution
  • Track referrals
  • Analyze operator and marketing source efficiency

Premium Inventory is a big part of the overall cost of each sale. You need to know the status of each piece of your Premium Inventory. Is it in stock or has it been distributed? If it has been distributed, has it been redeemed?

Key Features:

  • Inventory counts
  • Distribution tracking
  • Redemption tracking
  • Purchasing advice
  • Re-Order alerts
  • Audit trails